Areum
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areum

Luxe

Korean-inspired lipsticks crafted for you

Observe

Silence
Is Luxury.

Rejecting the noise of traditional beauty. We engineer formulas that feel like nothing, but look like everything. A sanctuary for your skin.

Luxury Texture
Studio Visuals

The Molecule.

Pigment density meets breathable film tech. Developed in the Seoul Lab, refined for your daily ritual.

Bio-Sync

Adaptive moisture matrix that breathes with your movement.

Velvet Veil

Ultra-fine particle suspension for a weightless matte finish.

12H Anchor

Non-migrating tensile polymers for effortless longevity.

Lab Visual
SYNTHESIS

Core Essentials.

Eleven artisanal shades. Crafted in limited quantities.

Atmospheric

Wearable Art.

From the studio line to your skin.
Designed in silence.

Social Feed

Areum In Motion

Exclusive glimpses into true luxury. See how Areum defines the modern aesthetic.

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areum.beauty.in

The perfect shade for every moment. ✨ #AreumBeauty

1.2k
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Experience true luxury. #AreumLuxe #Essentials

850
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That shine though! 💄 #LipGloss #Shine

2.4k
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Our collection is expanding. #ComingSoon

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Join the aesthetic journey. #BeautyInMotion

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The Experience

What It Feels To Be Areum

4.9/5 Based on 1,200+ Reviews

"The texture of the matte lipstick is incredible. It stays on all day without drying out my lips. Truly a luxury experience."

P

Priya Sharma

Mumbai2 days ago

"Areum's packaging is what caught my eye first, but the quality of the product is even better. The shade 'Seoul Red' is my new go-to."

A

Ananya Iyer

Bangalore1 week ago

"Finally found a brand that understands Indian skin tones. The pigment is rich and the finish is absolutely velvet."

S

Sneha Kapoor

Delhi3 days ago

"The delivery was surprisingly fast. The attention to detail in the packaging makes you feel like you've treated yourself to something special."

M

Meera Reddy

Hyderabad5 days ago

Dermatologically

Tested

Cruelty

Free

Vegan

Formulated

Global

Shipping

Information

Common Enquiries

Orders are processed within 24-48 hours. Domestic shipping within India usually takes 3-5 business days, while international shipping can take 7-12 business days depending on the destination.

Yes, absolutely. We take pride in being 100% cruelty-free and vegan. None of our products or ingredients are tested on animals, and we do not use any animal-derived components.

Due to the personal nature of our products, we do not accept returns on used items. However, if your product arrives damaged or you receive the wrong shade, please contact us within 48 hours for a replacement.

Yes, we ship to over 50 countries worldwide. International shipping rates are calculated at checkout based on your location and the weight of your order.

Once your order is shipped, you will receive an email and SMS with a tracking link. You can also track your order directly from the 'Orders' section in your account dashboard.

Still have questions?

We're here to assist you 24/7